Manager, Demand Generation (Fully Remote in the US)

Who We Are

 True Fit is the retail industry's leading consumer experience platform. The company is led by an experienced team of executives and leaders from fashion, retail, ecommerce, and big data, plus it is backed by top investors. Our solution is leveraged by apparel and footwear retailers to decode fit & size and connect shoppers with the styles they will love. We have organized and connected the broadest footwear, apparel, and consumer data in the world to provide best-in-class recommendations for the world’s biggest brands and products. The tool unites social, general, and personalized fit guidance into one cohesive experience to drive shopper confidence and loyalty.

True Fit is the leading AI-powered fit and personalization platform for fashion and retail. Our technology helps shoppers find the right fit with confidence—and helps retailers increase conversion, reduce returns, and drive lifetime value.

As we expand beyond fit into agentic shopping, conversational commerce, and fashion intelligence, demand generation is becoming a core growth engine. We’re looking for a hands-on Demand Gen leader to own pipeline creation across our B2B SaaS business. 

The Role

As Manager, Demand Generation, you will own and operate True Fit’s B2B demand engine end-to-end—from strategy to execution to measurement.

You’ll be responsible for:

• Driving qualified pipeline and bookings
• Orchestrating multi-channel demand programs
• Partnering closely with Sales, RevOps, Product Marketing, and Exec Leadership
• Building a scalable, data-driven demand motion that supports both mid-market and enterprise retail buyers.

You’ll combine strategic thinking with hands-on execution, especially in the first phase of the role.

What You’ll Own

Demand Strategy & Pipeline

• Develop and execute the B2B demand generation strategy aligned to revenue targets
• Own MQL, SQL, pipeline, and CAC goals
• Build programs that support longer enterprise sales cycles and multi-stakeholder buying groups
• Translate company objectives into quarterly demand plans and forecasts

Channel Ownership

• Paid media (LinkedIn, Google, ABM platforms, retargeting)
• Lifecycle & email marketing (nurture, re-engagement, product-led signals)
• Content-driven demand in partnership with Product Marketing and content teams
• Support Promotion of Events & field marketing (NRF, Shoptalk, invite-only dinners, executive roundtables)
• Website conversion optimization in partnership with UX/Creative

Sales Alignment

• Partner deeply with Sales and RevOps on:
  • Lead quality and routing
  • Funnel conversion optimization
  • Account-based motions for strategic retailers
• Build enablement feedback loops to continuously improve pipeline quality

Analytics & Optimization

• Own demand reporting and dashboards (HubSpot, Looker, GA4, attribution tools)
• Track performance across the funnel: traffic → MQL → SQL → pipeline → bookings
• Run continuous experiments to improve conversion, velocity, and efficiency
• Make clear recommendations on where to invest, scale, or cut

Team & Scale (Senior Manager Scope)

• Help define the future demand gen org structure
• Potentially manage agencies and/or junior marketers
• Influence hiring and tooling decisions as the function scales

What We’re Looking For

Required Experience

• 5–9+ years in B2B SaaS demand generation (title flexible based on scope)
• Proven track record of driving pipeline and revenue, not just leads
• Experience marketing to mid-market and/or enterprise buyers
• Strong command of:
  • Paid demand channels
  • Marketing automation (HubSpot strongly preferred)
  • Salesforce and RevOps collaboration
• Comfortable owning both strategy and execution

Strong Plus

• Experience in retail, ecommerce, martech, adtech, or AI platforms
• Exposure to ABM or named-account selling motions
• Experience supporting sales-led and hybrid product-led motions
• Familiarity with retail buying cycles and complex stakeholder groups

What Success Looks Like

• A predictable, scalable pipeline engine
• Clear visibility into what’s driving growth—and what’s not
• Strong trust and alignment with Sales leadership
• Demand programs that evolve as True Fit expands into AI-driven shopping and fashion intelligence

Why This Role Is Compelling

• High ownership, high impact role at a pivotal growth stage
• Opportunity to shape demand strategy as True Fit expands into agentic commerce
• Direct exposure to executive leadership and company strategy
• Room to grow into a Director-level role as the business scales

Why True Fit?

One size does not fit all in what you wear or your True Fit career. Everyone here has the opportunity to push their professional boundaries while balancing personal ambitions.

We believe that how we dress is an expression of who we are and the confidence we feel. We work to help all team members experience an inclusive, diverse and accepting work environment, so you can be True To You.

True Fit is committed to designing benefits packages that are competitive, practical and encourage a healthy work-life balance. Our total benefits support employees’ current true selves, inspire future goals and support their journey upward. At True Fit you’ll enjoy all the usual health and wellness benefits you’d expect, including access to an Employee Assistance Program, a Day Off For Your Birthday and a paid four-week Sabbatical leave every five years of service (plus a monetary bonus to help fund your adventure)!

Do you not meet every requirement? At True Fit, diversity amongst our leadership and individual contributor roles is regarded as a Key Performance Indicator and ingredient to our success. Our Diversity, Equity, Inclusion and Belonging (DEIB) principles are at the heart of daily decision-making processes for recruiting and promotions. If you’re excited about the role but your past experience doesn’t align “perfectly” with the job description details, we encourage you to apply anyway. You may be the right candidate for this or other roles - another way that you can be your TRUE you!